About Jessica Norman | Fractional CMO & RevOps Strategist
Hi, I’m Jessica Norman - your partner in strategic growth, revenue alignment, and operational clarity.
I’m the founder of Norman Fractional Marketing – a growth consultancy built to help B2B companies bridge the gap between vision and execution. I work with organizations on a fractional, project-based, or advisory basis to unlock revenue potential by aligning marketing, sales, and customer success around the right strategies, systems, and structure. I partner with PE-backed companies, venture-funded startups, and established B2B brands to align marketing, sales, and customer success around unified growth goals.
With over 20 years of experience in global B2B marketing, including nearly 14 years leading demand generation and go-to-market strategy for Siemens, I’ve seen how siloed teams and disjointed systems stall momentum. My work today focuses on resolving that by bridging the gap between marketing strategy, GTM execution, and RevOps infrastructure.
I operate at the intersection of Marketing, Sales, and Customer Experience, otherwise known as Revenue Operations (RevOps), to build holistic strategies that drive measurable, scalable growth.
Why Norman Fractional Marketing?
Modern companies, especially those in transition, high growth, or turnaround, don’t always need a full-time CMO. What they need is executive-level guidance, systems that scale, and a hands-on partner who can:
Design and execute high-impact GTM strategies
Align marketing, sales, and CX teams around shared revenue goals
Build or optimize the MarTech and RevOps infrastructure
Develop lead gen programs that convert — not just collect clicks
Deliver measurable growth without bloated org charts or budgets
Whether you’re an early-stage startup looking to build demand from the ground up or a mid-market company preparing for acquisition, I help you operate like a high-performing revenue team – without the overhead of a full-time hire.
Why Choose a Fractional CMO Over a Full-Time Hire?
Strategic leadership. Lower overhead. Faster impact.
Fractional CMOs provide C-suite caliber marketing leadership without the full-time cost or commitment. Whether you’re scaling a startup, repositioning a PE portfolio company, or modernizing a legacy brand, Fractional CMO leadership gives you strategic horsepower without the overhead. Here’s how companies at every stage benefit:
Private Equity–Backed Companies
Marketing strategy aligned to deal timelines and ROI goals.
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Save 25–50% vs. full-time CMO compensation
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Accelerate GTM execution and brand repositioning
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Align sales, marketing, and RevOps across multiple portfolio companies
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Support value creation without increasing permanent headcount
Venture-Backed Startups (Series A/B)
Strategic marketing leadership when you need it most – and only when you need it.
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Avoid premature executive hires that drain runway
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Build demand generation and GTM foundations fast
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Gain experienced marketing leadership without sacrificing flexibility
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Adapt strategy as product-market fit and funding evolve
Mid & Large-Sized Companies
Agility, oversight, and transformation – without bloated teams.
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Reduce executive overhead while maintaining strategic direction
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Add bandwidth for high-stakes initiatives like product launches or M&A readiness
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Bring outside perspective into mature, change-resistant orgs
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Scale teams, systems, and MarTech without increasing long-term headcount
Experience that Spans Industries, Markets & Business Models
From industrial automation to SaaS, manufacturing to B2B services, I’ve led marketing transformations across North and South America and Europe. I bring a global perspective, deep operational rigor, and a bias for results. My superpower is bringing structure to complexity and forward momentum to stalled initiatives.
Let’s Build Your Revenue Engine
If you’re ready to break silos, accelerate growth, and scale smarter, I’d love to talk.
📩 Email me at [email protected] or complete the contact form below.